Augmented reality 3.0 Thesis Blog

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Industrial design thesis, the introduction

Statement of approach:

I do not have any intentions of completing the building of the augmented reality software/system on my own, nor do I have the technical capabilities to do so. I am simply a student trying to improve the dynamics of communication and ambient marketing by applying design methodologies with regards to the emerging technologies as well as our fast changing web culture.

I believe that any form of impactful design is meant to create change, and change should always be a participatory action taken as a global effort to improve daily functions. Design and education can both justify as an interactive process, which takes an open sourced exchange of data and experiences, then, reapplying that in forms of validated decisions made based on the requirements of a particular scenario.

In the next few months, I will facilitate the research and establish the framework of what I define as Augmented Reality 3.0. I will also validate its potentials and applications in the brand world through the collaborative research done on this blog.  I also plan to include several visualizations of the scenario, experience mapping as well as a general summary or animation demonstrating the user interface of my final concept.

I chose this particular topic for thesis because I believe it would be a worthwhile learning experience, since a thesis should be about a topic beyond my abilities, to better take advantage of professors and industry professionals in order to stimulate me to become a better designer.

This particular field of study is something that would intrigue the new generation because of the potential possibility it opens up to manipulate vision in reality. Many of our day to day routines engages with tools of the web 2.0, which are more than enough to prove a significant cultural shift, and should allow us to simulate ideas about the functions of the future world, along with its trends and demands in society.

My thesis can be summarized by an effort to “tip” an idea. It should be viewed as the start of a movement for anyone in practice or simply sharing a common interest regarding the topic of augmented reality and its effects in business, and as a personal communications tool. Augmented Reality 3.0 should be a movement to construct a new platform to our knowledge. Not a system, but a campaign in technology development to assist this advancement. While the real educational opportunity is purely in the combined effort to brand this movement, much like Ted talks, which are sponsored by like minds. An open sourced development to share intellect in the form of interactive v-blogging.

Perhaps such a portal should be no more than just a term. Like the jargon of web 2.0 and identity 2.0, which are essentially movements coined by someone with a vision, trade marking each term as a cultural reflection. After all the development of significant platforms is generally open sourced, similar to the example of Google wave. Likewise, the augmented reality based gaming concept known as second life is also widely used by corporations to conduct behavioural studies in terms of the brand and marketing.

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